In 2009, Nickelodeon undertook a major rebranding effort. As part of that rebranding, the website formerly known as My Noggin was rebranded as Nick Jr. Boost. I designed the logo for the new brand, and was lead designer for the redesign of both the Nick Jr Boost website (for parents) and the Flash game interface (for kids). I provided art direction to freelance and internal designers. The challenge was coming up with a fresh look for the new site, but one that still fit comfortably within the creative style of the Nick Jr. brand. I also had to cater to different audiences for the website and the Flash games, while maintaining brand consistency.
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Art Direction, Visual Design, Interaction, Illustration, Branding